New writers (or long-time writers still struggling to get someone to read/publish/become groupies of their work) would do well to check out Jordan Lapp's ongoing blog,
How To Succeed As A Writer (without really trying). He's been posting quite a few interesting internet conspiracy theories that relate specifically to the fledgling author's path to glory. Among them:
the flaws in Amazon.com's Reader Reviews, the
pros and
cons of Writing.com,
what role audience perception plays in a writer's success, and how to properly promote one's own work online.