1. Because for every corny thing she does: "J.K. Rowling will help launch The Tales of Beedle the Bard by hosting a tea party." she then goes and does something infinitely cooler: "Rowling has waived her royalties for the book, with net proceeds from the sale to go to the charity she co-founded, the Children's High Level Group, which works with vulnerable children in eastern Europe."2. And then there's the glasses. Hot!
(Quotes lifted whole from the Shelf Awareness daily email.)