1. A British judge sentenced the three men responsible for the arson attack on the home of The Jewel of Medina publisher, Martin Rynja, to 4½ years in prison each.
2. Four members of the militant Jewish Defense League were arrested Wednesday over an attack on a Paris bookstore run by pro-Palestinian activists.
Rather than making direct claims using the word "local," some companies are pushing marketing messages that work by association. One example that caught Dan Cullen's eye was a CVS television commercial that begins in a Main Street bookshop, following the owner around as she tends to her customers. The bookshop then transforms into a CVS. The bookshop owner is now the customer. The feel is still very much Main Street. "Suddenly, the kind of unique, enjoyable, grassroots bookstore experience morphs into a CVS experience," said Cullen. "There's a Potemkin facade that a lot of chains are trying to put up because consumers now want something other than a cookie-cutter experience."
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