Pimp My Bookcart is a contest open to bookstores everywhere. The rules are simple. Decorate your store's bookcart in a manner befitting Superfly's six-tres, take a couple of pictures (a nice, professional Sears portrait with the woodland backdrop couldn't hurt) and send 'em on in to the mackadocious folks at unshelved.com. First prize is a Smith System Book Truck with Dividers -- retail value $314 -- and a $250 gift certificate to the Unshelved Store. Second prize is a Highsmith Double-sided Book Truck -- retail value $223 -- and a $50 gift certificate. Runners-up get $50 gift certificates and the sad realization they are not true pimps. Baaaallin'!