Monday, June 11, 2007

Boys Have a Bookmark, Girls Have A Creased Binding

The publishing industry continues its confused quest to attract tween & teen readers. This year's hot, new, x-treme marketing trend? Targeting readers according to the stereotypical and often inaccurate 'needs' of their gender. As one would imagine, the disembodied brains in the boardrooms handle this task as awkwardly as your parents did their bedside 'birds and the bees' speech.

via Gamer's Circle: Marketing comics to girls
via Los Angeles Times: Hooking the reluctant boy reader