Friday, June 1, 2007

Lies, Damned Lies, and ...

While I was browsing around looking for some statistics on per capita book sales by state, I discovered Para Publishing (click here for all the statistics), which features a fun accumulation of book related statistics.
Here are a few listed below:

Only 32% of the U.S. population has ever been in a bookstore.
--David Godine, Publisher

58% of the US adult population never reads another book after high school.
42% of college graduates never read another book.
80% of US families did not buy or read a book last year.
70% of US adults have not been in a bookstore in the last five years.
57% of new books are not read to completion.
--Jerrold Jenkins

Women buy 68% of all books.
--Lou Aronica

81% of the population feels they have a book inside them
6 million have written a manuscript.
6 million manuscripts are making the rounds.
Out of every 10,000 children's books, 3 get published
--Jerrold Jenkins

On the average, a book store browser spends eight seconds looking at the front cover and 15 seconds looking at the back cover.

Book Purchases by Store Type:
24.6% Large chain stores
17.7% Book Clubs
15.2% Smaller chains and independent stores.
5.4% Internet such as

59% of the customers plan to purchase a specific book when entering a bookstore.
--Book Industry Study Group.

A successful fiction book sells 5,000 copies.
A successful nonfiction book sells 7,500 copies.
--Authors Guild