1. Write a book.
2. Start a TV show based on said book.
3. Write more books.
4. Garner awards and accolades across the globe.
5. Become the un-official 'face' of your chosen profession.
6. Have a fan write a bestselling book about their experiences reading your book.
7. Die.
8. Have a hit movie made about said fan's book.
9. Allow hype to simmer for 3-4 weeks, or until its reach its boiling point...
10. ...and voilà!