B is for Bezos...and Braggart...and Bullsh*t

Despite Jeff Bezos' (unsubstantiated) claims that Amazon's first day sales of The Lost Symbol were better on the Kindle than in print, the book's publisher reports that the actual number of e-books sold comprised only 5% of the total number of copies sold.
Question for the number crunchers out there: From this news, can we conclude that (a.) Bezos is a bullsh*tter, (b.) Amazon's portion of the world's book sales is a tad bit less than has been previously reported, or (c.) I'm coming off as awfully bitter with my anti-Amazon bias today?

(Actually, I'll take 'c' as a given. But can I get some opinions as to the other two options?)