Waitaminute -- DC Comics Is Doing Something Innovative? And Fun?!

DC comics has announced a new, 12 issue, weekly series titled, Wednesday Comics. Wednesday Comics will look like a standard pamphlet comic, but will unfold into a shape and size approximating a Sunday comics insert.
And it just gets funner!
Neil Gaiman and Mike Allred are going to be doing a Metamorpho strip. Kyle Baker is doing a Hawkman strip. Dave Gibbons, Paul Pope, Amanda Conner and Walt Simonson also contributing.
For a lengthier description, hit up Robot 6.

Related:
Neil Gaiman on The Colbert Report
Kyle Baker Does X-Men Funnies